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A collection of writing and communications samples across different genres.
Each piece below covers:
A Selected Works white page of the work below:
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Jack Giba Selected Communications Work.pdf
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Copywriter (concept and copy) Brokaw Inc. for Greater Cleveland Squash Fall 2022
Team: two-person creative team with Art Director Kohl Spieker, within Brokaw's creative department Tools: Word, print and digital production Outcome: Silver American Advertising Award, 2023 Cleveland ADDYs
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Greater Cleveland Squash wanted new players to try the sport. With no public courts in the area, the people to reach were members of private racquet clubs: tennis and racquetball players who had never picked up a squash racquet.
Beginners and athletes from other racquet sports at four host clubs, each with its own club pro offering free lessons.
Kohl and I concepted and wrote the poster campaign. I started with theme lines ("Try Squash. The game, not the gourd."), then pushed two directions: one built on what makes squash different, and one built on the challenge of it. We kept coming back to a humorous angle with the goal of catching someone’s attention. While researching squash’s history and trying different angles, we decided to lean on its origins and reputation, playing on how the game has changed from its early Victorian-era days to present day. As the campaign was focused on club members that hadn’t tried the sport out, we knew we needed to focus the messaging in part on evoking a challenge to the players who would see these posts. Eventually, we landed on the invitation: Give Squash a Go. From there, I helped plan and wrote the social and email rollout, with separate versions for Twitter, Instagram and Facebook, and email, tailored to each of the four host clubs so every message pointed players to their own club pro.
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A series of motion posts for Instagram and Facebook.
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